Search Engine Optimisation:
Why do you need it?
Hard as it may be to believe, there are website owners who are not convinced that they need to use search engine optimisation.
You might start by asking yourself where you think the traffic for your website is coming from.
Despite what you might think, the majority of web traffic is driven by the major commercial search engines: Yahoo!, MSN, Google, and AskJeeves. (As of this writing, AOL’s search engine uses Google for its search results). According to various studies, most people prefer to click on organic search results rather than sponsored results, by a very wide margin.
Studies have shown that most search engine users don’t click past the first three pages of search results; many don’t even click past the first page if they find what they’re looking for. Your own experience using search engines probably confirms this. What does this mean? It doesn’t matter how many search engines spider your site; if it isn’t listed in the first three pages, it might as well be invisible. Indeed, getting on the first page, among the top three results, is even better!
How Net101 can help you:
- Website re-engineering (ensuring the website is designed correctly)
- Keyword Research (Discovering what 'keywords' best apply to your site)
- Competitive Research (seeing why your competittion is above you)
- Optimise Meta tags and Meta description (Ensure your 'META information is correct)
- Optimise content for the Search engines (A badly written site can be penalised by certain search engines!)
- Build an effective and ongoing link building campaign
- Search Engine Submission
- Detailed Reporting (All the way through the SEO, you will receive links to detailed reports on your site)
- Site Analytics and traffic measuring*
If you have any questions on SEO, please feel free to contact us.
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